Don’t compete with the big boys, beat them. How to embrace your niche and take on the megabanks and fintechs
Bank and credit unions are facing stiff competition from fintechs, megabanks, and other financial institutions. Learn how embracing niche marketing can help them beat the odds by addressing specific customer needs in an engaging way.
Hello, Is Mr. Drucker Home?
re we just following what was always done before us? Or are we fostering an out of the box type of thinking in our own work environment?
The Rise of Revolving Debt- How Can Your Business Capitalize?
The use of credit cards and personal loans has surged in recent years, but that doesn’t necessarily mean Americans are in financial trouble.
The Benefits of Goal-Setting
On April 27, 2002, I ran and finished (barely) the Nashville Rock n Roll Marathon. In November of 2001, the most I had ever run at one time was a 10K, or 6.2 miles. One beautiful Saturday morning on my way to Home Depot, I saw my neighbor out running. An hour and a half […]
NOW IS THE TIME TO FOCUS ON MARKETING
If you’re in marketing, you should really be busy right now—doing these three things. The current situation is unprecedented. While many have faced tragic loss, all of us find much of our work and personal lives paused. On a positive side, the interruption has caused us to reflect on the important things in our lives—and […]
2019 Consumer Trend Report
1. Intuitive Total Health Services: The trend towards total health consciousness and experiences is projected to sharply increase in the coming year. Growing interest in organic products that boost natural health, such as probiotic skincare and fermented foods, are set to make an impact in the food and beauty industries. When it comes to high […]