Altair Data Solutions is a US marketing data company that provides tri-bureau credit data, consumer and life-event data, and real-time activation tools to performance marketers and agencies.
confidence: declaredLenders and fintechs across auto, home, personal, credit card, student and business lending.
TARGETS→Banks & Credit Unions
confidence: declaredBanks and credit unions growing members, deposits and loans.
TARGETS→Consumer Services
confidence: declaredConsumer-facing brands such as insurance, home services, healthcare, retail, education and telecom.
TARGETS→Direct Response Agencies
confidence: declaredDirect response and direct mail agencies running campaigns for multiple clients.
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Altair helps marketers and agencies move at the speed of their customers with tri-bureau credit data, consumer and life-event insights, and real-time activation tools that deliver performance day one.
We’re a team of experienced, solutions-focused professionals who believe in moving fast and making it work—without sacrificing precision or integrity. Our people bring a unique blend of industry expertise, curiosity, and a can-do mindset that sets us apart from traditional vendors.
Altair is known for exceptional customer service, reliable delivery, competitive pricing, and high-quality data. They’re a trusted, critical provider that can both deliver data and provide strategic consulting.
Altair’s incredible crew of data strategists, modelers, marketers, and problem-solvers believe in one thing: fast data wins. Our people are at the heart of every campaign we power.
CreditReady is Altair's tri-bureau credit data product, combining Experian, TransUnion and Equifax data with public and alternative credit sources, 5,000+ attributes and daily refreshes. It supports FCRA-compliant prescreen (firm offer of credit) and credit trigger campaigns.
DataReady is Altair's national consumer marketing data product, with 1,000+ attributes across 250M+ individuals and 170M households covering demographics, lifestyle, property, purchase behavior and life events. It can be used on its own without a credit pull or paired with CreditReady.
DataReady is Altair’s national consumer marketing database with 1,000+ attributes across 250M+ individuals and 170M households. Demographics, behavior, property, and life triggers, it’s everything you need to define and refine your audience.
Covering 250M consumers and 170M households, data includes demographics, lifestyle traits, wealth and income, household makeup, purchase behaviors, financial product usage, ITA datasets, and more.
DataReady is a standalone, non-FCRA data asset built for targeting, segmentation, and modeling. It’s perfect for marketers who want to run campaigns without needing a credit pull.
DataCloud is Altair's self-serve platform for building, counting, suppressing and activating audiences from tri-bureau credit, consumer and life-event data in a single interface. Audiences can be exported to a CRM, delivered via API, or activated across direct mail, email and digital channels.
Altair DataCloud puts powerful credit and consumer intelligence at your fingertips. In a few clicks you can build, refine and activate high-performing audiences. It’s the fastest way to go from campaign idea to results.
Altair DataCloud is built by marketers for marketers who want to move fast. Whether you’re launching firm-offer-of-credit campaigns or targeting new movers, the platform delivers real-time access to credit, consumer, and behavioral data—all in one place.
Monitor360 is Altair's real-time monitoring and trigger alert product. It tracks credit inquiries across all three bureaus plus non-credit signals such as property listings, new movers and life events, for always-on acquisition and customer retention.
Trigger intelligent, always-on marketing with Monitor360. Track hundreds of real-time credit and non-credit behaviors so you can turn every inquiry, life event, or listing into your next marketing move.
Monitor360 tracks real-time credit activity and life-stage behaviors across your most valuable customers and prospects. By monitoring credit inquiries plus signals like property listings, new movers, and life events, you can reach people the moment they’re ready to act.
Monitor your existing customers for high-risk activity like utilization spikes, delinquencies, or new tradelines. Over 100 specialty alerts available, including real-time hard inquiry notifications.
The Altair Recapture Engine is a borrower intelligence layer built for mortgage servicers. It delivers real-time credit, property and equity, consumer life-event and predictive signals into a servicer's existing CRM, data warehouse and marketing tools, with the aim of maximizing recapture rates.
Purpose-built for mortgage servicers, Altair delivers the real-time credit data, behavioral signals and predictive models required to act fast, reach borrowers across channels, and ultimately maximize recapture rates.
Altair’s Recapture Engine is a purpose-built borrower intelligence layer that delivers credit, property, consumer life event and predictive signals straight into the systems you already run, in real time, compliant by design, and ready to act on. Finally, you can keep more of the borrowers you already serve and turn recapture into a reliable KPI.
Real-time credit, property and equity, consumer and life-event signals, plus off-the-shelf models for refi, cash-out, HELOC, and prepayment — all run through your own risk logic.
Predictive models flag borrowers most likely to take action before they raise their hand. And when a borrower takes action—such as submitting an application elsewhere—real-time alerts enable immediate, same-day engagement.
Borrower-level intelligence flows into your existing data warehouse, CRM, AI application, or marketing tool. It is an intelligence layer, not infrastructure. Nothing to rip out, nothing to adopt.
Altair's data enrichment and append service fills gaps in customer and prospect records with tri-bureau credit insights, 1,000+ consumer attributes, verified contact data and life-event signals. It runs in real time via API at lead capture, in batch for large files, or through CRM and platform integrations.
Altair’s data enrichment turns incomplete records into campaign-ready audiences—instantly adding the credit, consumer, and contact intelligence you need to convert more leads.
Every lead has a story, but most databases only give you fragments. With Altair, you can instantly enhance your customer and prospect data with tri-bureau credit insights, 1000+ consumer attributes, verified contact info, and life event triggers.
Data obsessed marketers and agencies rely on Altair’s data enrichment and append services to unlock the data they need without delay, complexity or wasted opportunity.
Don’t let incomplete forms or partial records slow you down. Instantly fill the gaps with Altair’s credit, consumer, and contact data—so every lead is complete, compliant, and campaign-ready.
Prioritize the right leads with real-time enrichment and scoring. Altair helps your team focus on high-intent, credit-qualified customers instead of chasing dead ends.
Altair's insights and modeling service profiles a client's best customers and builds custom predictive and lookalike models that rank prospects by how likely they are to respond or convert. It also includes profile reports, trade area mapping and Tableau campaign dashboards.
We’ve sat in your seat, so we know what it takes to turn data into real marketing results. Altair’s team of former marketers and data scientists builds custom lookalike models fast, using deep, real-world variables to find converters.
Altair's campaign management service plans, executes and measures omni-channel campaigns, with a specialty in direct mail. It covers data processing and hygiene, mailshop and print coordination, digital and email activation, and matchback and ROI reporting.
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Altair’s campaign management services help you plan, execute and measure omni-channel campaigns, with a proven specialty in direct mail. From data processing to printing partnerships to media activation, we handle the details so you can focus on results.
Campaigns shouldn’t end at delivery. Altair tracks and reports on who is actually converting, ultimately helping you to reinvest smarter, again and again.
The GOAL Framework is Altair's signature four-step process (Gather, Organize, Analyze, Learn) for turning a client's campaign and responder data into validated custom models and continuously optimized campaigns.
Tri-bureau credit data combines consumer credit information from all three US credit bureaus (Experian, TransUnion and Equifax) rather than a single bureau. Altair positions it as giving broader credit visibility, fewer blind spots and higher match rates for credit-based marketing.
Tri-bureau credit data pulls from Experian, Equifax, and TransUnion, giving you the broadest credit visibility available. With all three bureaus represented, you reduce blind spots, increase match rates, and unlock up to 50% more qualified prospects compared to single-bureau data.
Clients using Altair’s tri-bureau credit data plus non-credit insights often see 30–50% more qualified prospects, faster campaign turnaround, and up to 35% higher conversion rates.
A prescreen, also called a firm offer of credit, is an FCRA-regulated campaign that reaches consumers who meet defined credit criteria at a point in time. Altair positions it for proactive acquisition campaigns built on tri-bureau credit data.
Prescreen (also called firm offer of credit) helps you reach consumers who meet credit criteria at a moment in time, ideal for proactive acquisition campaigns.
Tired of mailing to people who can’t qualify? Get tri-bureau credit data to screen prospects before you spend a dime. FCRA compliance + streamlined processes = big wins.
Trigger marketing is outreach launched by real-time signals, such as a consumer applying for credit or going through a life event, so offers arrive while the prospect is in market. On Altair's site it covers both credit triggers and non-credit triggers like new movers.
Brands love our monitoring and trigger-based solutions because they get in-market prospects delivered in near real time. Agencies love it because they can finally offer faster, more responsive acquisition programs without heavy infrastructure.
Never lose a good prospect to the competition again. We’ll alert you the moment someone in your market applies for credit. Fully compliant and tailored to your criteria.
One leading direct mail agency plugged into Altair’s daily tri-bureau trigger feed, slashed campaign turnaround to <24 hours, expanded into six new verticals, and drove $1.2M in new annual revenue.
Life event data identifies moments of personal change such as moving, buying a home, marrying, having a child or changing jobs. Altair uses these signals to time outreach for when consumers are most likely to act.
Life event data helps you reach people at moments when they’re most likely to act—such as moving, getting married, or having a child. These signals can be used to improve timing, relevance, and response in both direct mail and digital campaigns.
Reach individuals at moments of personal change, like marriage, divorce, a new child, or job change, when financial needs and product relevance are highest.
A national pest control provider used Altair’s new mover data and property filters to reach high-intent households. The result? A 3.5x increase in response rates and 29% drop in acquisition costs—compared to their old targeting strategy.
ITA (Invitation to Apply) data is non-credit, non-FCRA data used for prospecting, lead generation and digital activation. Unlike prescreen or trigger data, it needs no credit pull or FCRA workflow.
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ITA (Invitation to Apply) data is used for non-credit, non-FCRA marketing campaigns. It’s ideal for prospecting, lead gen, and digital activation. FCRA-regulated data, like prescreen or trigger data, requires additional compliance steps and permissions.
Mortgage recapture is the share of a servicer's paid-off and refinancing borrowers that it wins back into a new loan instead of losing them to another lender. Altair frames low recapture as a data problem and recapture as an executive-level KPI.
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Recapture is the share of your paid-off and refinancing borrowers that you win back into a new loan instead of losing them to another lender. It now sits on the executive dashboard next to delinquency and MSR value.
The signals that drive recapture live outside the servicing system, and batch cycles surface them only after a competitor is already in the conversation. The typical lender keeps fewer than four of every ten past borrowers. Recapture is a data problem, not a platform problem.
Around $4 to 5K in lost servicing revenue when the MSR ends, plus roughly $11.1K to backfill that runoff with a new origination, for an average impact near $16K per borrower (MBA, Q3 2025).
The Fair Credit Reporting Act (FCRA) is the US federal law governing how consumer credit data can be used in marketing, including prescreen and trigger campaigns. Altair builds FCRA compliance into its credit data workflows.
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The Fair Credit Reporting Act (FCRA) governs how credit data can be used in marketing. Altair bakes compliance into every workflow so whether you’re running prescreens or triggers, you can move quickly and stay protected.
At Altair, marketers can use consumer data to build smarter lists before credit is applied, or use it after for better segmentation and messaging. Our workflows are designed to meet FCRA requirements at every stage.