The Good and the Bad of the USPS Postage Increase
On August 29, 2021, the USPS implemented new postage rates as part of it’s “Delivering for America” plan (you have to love the names of our Government programs these days). The USPS 10-year plan includes “Judicious price increases paired with investment in our network will allow us to provide the predictable, reliable service that the […]
Artificial Intelligence vs Human Intelligence in Marketing
The news is rampant with stories about Tesla’s Autopilot and it’s problems with crashes. Even though Mr. Musk inadequately named this feature “Autopilot”, it comes with a disclaimer that requires the driver to stay engaged with the car’s driving. So, I think it’s clear that car Autopilot technology has not replaced human intelligence. In the […]
The Benefits of Goal-Setting
On April 27, 2002, I ran and finished (barely) the Nashville Rock n Roll Marathon. In November of 2001, the most I had ever run at one time was a 10K, or 6.2 miles. One beautiful Saturday morning on my way to Home Depot, I saw my neighbor out running. An hour and a half […]
3 Reasons To Stop Using FICO Scores
The credit score, derived from a consumers financial history, being used to improve business decisions and reduce risk was created in 1956 by Bill Fair and Earl Isaac the founders of Fair, Isaac and Company. Yes, 1956. The FICO score became the undeniable market leader in the 70’s and continued to grow as many lenders […]
How to Retain Your Mortgage Clients with Today’s Low Mortgage Rates
Interest rates have dropped below 4% and have sunk into the low 3’s. Over 24 million homeowners with an outstanding mortgage have a first mortgage rate above 4%. Looking at credit scores and current standing, about 13 million of these homeowners are viable refinance candidates. These are your customers! How do you keep them in […]
NOW IS THE TIME TO FOCUS ON MARKETING
If you’re in marketing, you should really be busy right now—doing these three things. The current situation is unprecedented. While many have faced tragic loss, all of us find much of our work and personal lives paused. On a positive side, the interruption has caused us to reflect on the important things in our lives—and […]