The Benefits of Goal-Setting
On April 27, 2002, I ran and finished (barely) the Nashville Rock n Roll Marathon. In November of 2001, the most I had ever run at one time was a 10K, or 6.2 miles. One beautiful Saturday morning on my way to Home Depot, I saw my neighbor out running. An hour and a half […]
Six Ways To Reduce The Risk Of Data Breaches
Altair CEO David Hadaway is a Forbes Council Member and writes for the Council Post. In his latest Forbes article, he writes, “There are some fundamental decisions agencies and marketers should consider that can greatly reduce their vulnerabilities.” Read his latest article regarding data breaches linked below. Read Article
How Linkedin Got Privacy Right
I get at least one inmail everyday, and usually two or three that say something like this: “Premier LinkedIn Lead Generation Hi David I know you’re approached quite regularly so I will keep this brief. Would you like to know how we have brought consistent high ticket leads to over 6,000 clients in 200+ verticals […]
3 Reasons To Stop Using FICO Scores
The credit score, derived from a consumers financial history, being used to improve business decisions and reduce risk was created in 1956 by Bill Fair and Earl Isaac the founders of Fair, Isaac and Company. Yes, 1956. The FICO score became the undeniable market leader in the 70’s and continued to grow as many lenders […]
What is Working – Week of May 29, 2020
Well, we are still in the middle of uncertainty and unprecedented unemployment (over 40 million unemployment claims), economic contraction (the economy by some estimates has contracted 5%+), and many parts of the country still in complete or partial shut-down. So, what’s the good news? I am glad you asked. Let’s start with the mortgage industry. […]
Building An Effective Acquisition Campaign: Understanding the Market
Customer acquisition campaigns are always widely talked about — but if you’re struggling to implement data-driven strategies into your campaign, it’s easier than you think.