The Case for Better Data
How accurate is the data you are using for your marketing? According to Truthset CEO, Scott McKinley, consumer data is wrong up to 60% of the time. More granularly, by comparing 17 prominent data suppliers, Truthset found gender had a 61% accuracy and age was as low as 32% accurate!? So, as a marketer what […]
The Good and the Bad of the USPS Postage Increase
On August 29, 2021, the USPS implemented new postage rates as part of it’s “Delivering for America” plan (you have to love the names of our Government programs these days). The USPS 10-year plan includes “Judicious price increases paired with investment in our network will allow us to provide the predictable, reliable service that the […]
The Benefits of Goal-Setting
On April 27, 2002, I ran and finished (barely) the Nashville Rock n Roll Marathon. In November of 2001, the most I had ever run at one time was a 10K, or 6.2 miles. One beautiful Saturday morning on my way to Home Depot, I saw my neighbor out running. An hour and a half […]
What is Working – Week of May 29, 2020
Well, we are still in the middle of uncertainty and unprecedented unemployment (over 40 million unemployment claims), economic contraction (the economy by some estimates has contracted 5%+), and many parts of the country still in complete or partial shut-down. So, what’s the good news? I am glad you asked. Let’s start with the mortgage industry. […]
Direct Marketing During COVID-19 Quarantine
This past month has been the most unique and life-altering that most Americans have felt in their lifetime. Shelter-in-place orders are common across the country challenging businesses of all sizes as their revenues have declined. Some businesses have responded by delaying or cancelling marketing. However, other businesses have made the most of a bad situation […]
How Lenders Miss 25% of Their Ideal Prospects
One problem that many consumers face in today’s financial landscape is building enough credit history to qualify for better loans. 25% of American consumers fall under the criteria of “thin file” prospects. Essentially, they have fewer than 5 items in their traditional credit histories, making it more difficult for them to qualify and be approved […]