How Linkedin Got Privacy Right
I get at least one inmail everyday, and usually two or three that say something like this: “Premier LinkedIn Lead Generation Hi David I know you’re approached quite regularly so I will keep this brief. Would you like to know how we have brought consistent high ticket leads to over 6,000 clients in 200+ verticals […]
Predictive Analytics Are Driving Insight and Growth for Marketers
Data is knowledge, and knowledge is power. We’ve all heard the saying that history repeats itself, and the same often holds true for data. Of course there are outliers, but more and more marketers are turning to predictive analytics to find common patterns, factors, attributes, and behaviors that make up their past audience to predict […]
Using Data to Power Personalized Marketing
Personalized marketing is everywhere. Digital channels use cookies, search terms, click through rates and so on in order to enable marketers to track, measure, and take advantage of everything from consumer tastes and trends to marketing placement based on where the eye is naturally drawn to in order of importance on a screen. Direct mail […]