Give Me the Good Leads
Perhaps the most famous movie for lead generation is Glengarry Glen Ross. In this epic movie featuring an all-star cast of Al Pacino, Jack Lemmon, Alec Baldwin, Alan Arkin, Ed Harris and Kevin Spacey, the word leads is used over 100 times in the 100 minute movie. And most of the dialogue around the leads […]
Artificial Intelligence vs Human Intelligence in Marketing
The news is rampant with stories about Tesla’s Autopilot and it’s problems with crashes. Even though Mr. Musk inadequately named this feature “Autopilot”, it comes with a disclaimer that requires the driver to stay engaged with the car’s driving. So, I think it’s clear that car Autopilot technology has not replaced human intelligence. In the […]
Six Ways To Reduce The Risk Of Data Breaches
Altair CEO David Hadaway is a Forbes Council Member and writes for the Council Post. In his latest Forbes article, he writes, “There are some fundamental decisions agencies and marketers should consider that can greatly reduce their vulnerabilities.” Read his latest article regarding data breaches linked below. Read Article
Predictive Analytics Are Driving Insight and Growth for Marketers
Data is knowledge, and knowledge is power. We’ve all heard the saying that history repeats itself, and the same often holds true for data. Of course there are outliers, but more and more marketers are turning to predictive analytics to find common patterns, factors, attributes, and behaviors that make up their past audience to predict […]
Using Data to Power Personalized Marketing
Personalized marketing is everywhere. Digital channels use cookies, search terms, click through rates and so on in order to enable marketers to track, measure, and take advantage of everything from consumer tastes and trends to marketing placement based on where the eye is naturally drawn to in order of importance on a screen. Direct mail […]
2019 Housing Market Trends
The approaching year is one filled with uncertainty for those in the real estate industry; with many buyers beginning to pump the brakes on home buying after failing to meet an expectation of a historically competitive market this year. Instead, mortgage applications have fallen to a four year all time low as home buyers are […]