The Rise of Revolving Debt- How Can Your Business Capitalize?
The use of credit cards and personal loans has surged in recent years, but that doesn’t necessarily mean Americans are in financial trouble.
Direct Mail Masterpieces- A guide to fixing common problems.
When it comes to direct mail, there are a lot of things that can go wrong. In fact, many people consider it one of the riskiest forms of marketing out there. If you’re not careful, you can easily waste a lot of money on a campaign that doesn’t generate any results. In this article, we will take a look at some of the most common mistakes made with direct mail campaigns and how to avoid them
In Hard Times, Go For the Low-Hanging Fruit
Like many of you, I have several banking relationships, loans and credit cards. I bank with a large, regional bank. I have a little used credit union account. My mortgage is with a large mortgage servicer. I have a couple of credit cards with 2 of the largest card-issuers. My auto loan is with yet […]
I Want Privacy! Until I Don’t…
It’s Monday, July 11, 2022 and I opened my Inbox this morning and the first email I see is from Microsoft Viva. The email heading is “Commitments and follow-ups”. There are only 2 entries. One is from Ultimate Seats – Tech Support and it says “Please call him Monday afternoon to see if he can […]
The Case for Better Data
How accurate is the data you are using for your marketing? According to Truthset CEO, Scott McKinley, consumer data is wrong up to 60% of the time. More granularly, by comparing 17 prominent data suppliers, Truthset found gender had a 61% accuracy and age was as low as 32% accurate!? So, as a marketer what […]
Give Me the Good Leads
Perhaps the most famous movie for lead generation is Glengarry Glen Ross. In this epic movie featuring an all-star cast of Al Pacino, Jack Lemmon, Alec Baldwin, Alan Arkin, Ed Harris and Kevin Spacey, the word leads is used over 100 times in the 100 minute movie. And most of the dialogue around the leads […]