Upscale Your Direct Mail Marketing Strategy: Segment, Suppress, Append, and Trigger
Mailboxes were once filled with unending piles of mail, and marketers would often employ the “Spray and Pray” method of advertising in the hopes of connecting with the right people. Those days are long gone, and direct mail marketing strategies have undergone a significant overhaul. To achieve success in today’s market, you must leverage cutting-edge […]
Keep Money in Your Pocket: Why Customer Retention Systems Matter
Lenders often operate in a competitive industry, where acquiring net new customers seems like the ultimate goal. However, what they often overlook is the immense potential of customer retention. Your existing database of customers may hold the key to unlocking unprecedented levels of growth.
Using Data to Power Personalized Marketing
Personalized marketing is everywhere. Digital channels use cookies, search terms, click through rates and so on in order to enable marketers to track, measure, and take advantage of everything from consumer tastes and trends to marketing placement based on where the eye is naturally drawn to in order of importance on a screen. Direct mail […]
5 Marketing Strategies To Attract First-Time Home Buyers In 2019
Millennials are on the rise as first-time home buyers, and it’s important to know who comprises that audience and the most effective strategies to reach them.
3 Ways to Increase Direct Mail Response Rates
Direct mail is outperforming many other marketing channels and by combining direct mail and digital marketing, you’ll quickly see your response rates across all platforms showing an increase in engagement, response, and brand awareness.