First-Time Homebuyers: 2004 vs 2025 – A Tale of Two Decades
The American Dream of homeownership has become dramatically more challenging for first-time buyers, with striking differences between the housing boom of 2004 and today’s constrained market. The Bottom Line: A Generation Delayed The most startling transformation in the American housing market over the past two decades isn’t just about prices—it’s about who can afford to […]
When Will Mortgage Rates Go Down?
Will the 2024 Presidential Election Move Interest Rates Lower? With mortgage rates hovering around 7%, housing prices at an all-time high in many places, the question many are asking, “When will mortgage rates go down?” And by go down, most Americans would love to get back to the glory days of sub-4% mortgage rates. Of […]
Home Equity Lines of Credit
With Altair’s advanced targeting capabilities, we can find qualified consumers who can benefit from home equity line of credit. Let Altair help you grow your business! Visit altairdata.com for more information about the depth of our data.
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Got Equity?
Homeowners are sitting on a record amount of home equity. Coming off historic home price increases, there is over $22 trillion in untapped equity, looking only at homeowners with under 80% LTV. You read that right. $22,000,000,000,000. That’s a lot of zeros. We could pay off 2/3rds of the US national debt with the amount […]
Despite Market Conditions, Consumers Are Still Interested in Buying Homes
Mortgage rates have been on the rise lately. This has caused many mortgage companies to scale back on their marketing as they believe consumers are less likely to purchase a home in these conditions. However, according to Altair’s Digital Shopping Indicators (DSI) consumers looking for a new home has been steadily increasing over the last three months.
HELOC: An Undervalued Product Offered by Banks
Most homeowners have a low-interest rate first mortgage in today’s current market that they don’t want to touch. They have a lot of equity due to the high home price appreciations. And they are beginning to need cash. This is the perfect storm for offering home equity lines of credit or HELOCs. HELOCs are an […]