Despite Market Conditions, Consumers Are Still Interested in Buying Homes
Mortgage rates have been on the rise lately. This has caused many mortgage companies to scale back on their marketing as they believe consumers are less likely to purchase a home in these conditions. However, according to Altair’s Digital Shopping Indicators (DSI) consumers looking for a new home has been steadily increasing over the last three months.
The need for data acumen in today’s business world.
Data-literate employees are 23 times more likely to contribute to company decision making. Read about data acumen and how it can benefit you and your business.
Building an Effective Acquisition Campaign: Measurement and Analytics
Before your campaign even begins, you’ll want to have set benchmarks in order to measure your campaign results and monitor over time to see where you’re landing in comparison to your goals, both throughout the campaign and afterwards.