Why Is Goldman Sachs Getting Out of Consumer Lending?
My second job out of school was working for Deluxe Check Printers calling on banks in Alabama. One of my favorite banks was an independent bank in Guntersville Alabama. This particular bank was your typical bank, friendly hometown bank with conservative financials. However, this bank recognized the opportunity to service more customers who may not […]
Credit Card Debt at $1 trillion!!
“If I owe you a pound, I have a problem; but if I owe you a million, the problem is yours.”- John Keynes That’s right, America. We have now surpassed $1 trillion in collective credit card debt. In the words of the 1970’s band Kool & the Gang, “Celebrate good times, come on!” So, unemployment […]
When Will Mortgage Rates Go Down?
Will the 2024 Presidential Election Move Interest Rates Lower? With mortgage rates hovering around 7%, housing prices at an all-time high in many places, the question many are asking, “When will mortgage rates go down?” And by go down, most Americans would love to get back to the glory days of sub-4% mortgage rates. Of […]
Upscale Your Direct Mail Marketing Strategy: Segment, Suppress, Append, and Trigger
Mailboxes were once filled with unending piles of mail, and marketers would often employ the “Spray and Pray” method of advertising in the hopes of connecting with the right people. Those days are long gone, and direct mail marketing strategies have undergone a significant overhaul. To achieve success in today’s market, you must leverage cutting-edge […]
Leveraging Data-Driven Marketing to Enhance Customer Experience in Consumer Lending
Leveraging Data-Driven Marketing for Enhancing Customer Experience in Consumer Lending | Altair Data
Discover how consumer lenders can leverage data analytics to gain invaluable insights into their customers, improve customer experience, and create innovative solutions tailored specifically for their target audience. Get ready to take your marketing strategy to the next level with these tried and tested industry tips from Altair Data!
Keep Money in Your Pocket: Why Customer Retention Systems Matter
Lenders often operate in a competitive industry, where acquiring net new customers seems like the ultimate goal. However, what they often overlook is the immense potential of customer retention. Your existing database of customers may hold the key to unlocking unprecedented levels of growth.